Federal Anti-Drug Media Campaign Targeting Youth
"The media campaign was authorized by the Drug-Free Media Campaign Act of 1998.2 This law, less than two pages in length, instructed the Director of the Office of National Drug Control Policy (commonly referred to as the 'Drug Czar') to 'conduct a national media campaign ... for the purpose of reducing and preventing drug abuse among young people in the United States.' The antidrug media campaign is an attempt at behavior change, forms of which have been used in other government campaigns and are used by nongovernmental organizations and commercial marketers. It seeks to reinforce existing antidrug attitudes in youth and adults and reverse the attitudes of those who have positive ideas about illegal drugs, thereby reducing the number of young Americans who use illegal drugs."
Eddy, Mark, "War on Drugs: The National Youth Anti-Drug Media Campaign" (Washington, DC: Library of Congress, Congressional Research Service, July 3, 2006), CRS Report RS21490, p. CRS-2.