ONDCP Continues to Support the Campaign

"Unfortunately, despite evidence of its effectiveness, Congress appropriated no funding for the Media Campaign in Fiscal Year (FY) 2012, and the campaign is now operating on a minimal budget composed of its unobligated balances as the Youth Drug Prevention Media Program. The Administration has requested $20 million for the Media Program in FY 2013, which will allow the Media Program to implement its two-tiered approach to reach America’s young people with anti-drug messaging both at the national level (tier one) and at the community-specific level (tier two)."


Office of National Drug Control Policy, "National Drug Control Strategy 2012" (Washington, DC: Executive Office of the President, April 2012), p. 7.