"Unfortunately, despite evidence of its effectiveness, Congress appropriated no funding for the Media Campaign in Fiscal Year (FY) 2012, and the campaign is now operating on a minimal budget composed of its unobligated balances as the Youth Drug Prevention Media Program. The Administration has requested $20 million for the Media Program in FY 2013, which will allow the Media Program to implement its two-tiered approach to reach America’s young people with anti-drug messaging both at the national level (tier one) and at the community-specific level (tier two)."


Office of National Drug Control Policy, "National Drug Control Strategy 2012" (Washington, DC: Executive Office of the President, April 2012), p. 7.