Reagan Administration Drug Campaigns

"A myriad of high-profile but ultimately unsuccessful campaigns against drug abuse defined President Reagan’s strategy to combat the drug epidemic. Reagan officially launched the “War on Drugs” on June 24, 1982, with the creation of the White House Office of Drug Abuse Policy.110 First Lady Nancy Reagan joined the movement, announcing the “Just Say No” campaign in 1982.111 Another campaign entitled “Cocaine: The Big Lie” targeted individuals eighteen to thirty-five years old and sought to explain the dangers of cocaine abuse.112 By the end of Reagan’s first term, however, drug abuse had not declined in any appreciable sense.113"

Source

Beaver, Alyssa L. Getting a Fix on Cocaine Sentencing Policy: Reforming the Sentencing Scheme of the Anti-Drug Abuse Act of 1986. Fordham Law Review. New York, NY: Fordham University School of Law, April 2010) Vol. 78, No. 5.

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