Parenting Behavior Changes Doubtful
"In the previous reports, based on both favorable trends over time and cross-sectional associations, there was evidence supportive of Campaign effects on talking with children; on beliefs and attitudes regarding monitoring of children; and, in the case of the cross-sectional associations, on doing fun activities with them. These results still hold when Wave 7 parent reports are added, although youth reports of monitoring and talking behaviors are not consistent with parent reports and thus call into question the favorable changes in behavior that may be associated with the Campaign."
Hornik, Robert, David Maklan, Diane Cadell, Carlin Henry Barmada, Lela Jacobsohn, Vani R. Henderson, Anca Romantan, Jeffrey Niederdeppe, Robert Orwin, Sanjeev Sridharan, Adam Chu, Carol Morin, Kristie Taylor, Diane Steele, "Evaluation of the National Youth Anti-Drug Media Campaign: 2003 Report of Findings," Delivered to National Institute on Drug Abuse, National Institutes of Health, Department of Health and Human Services By Westat & the Annenberg School for Communication, Contract No. N01DA-8-5063, December 22, 2003.